Popular radio and television stars Hamish Blake and Andy Lee have signed a $2 million deal with insurance company AAMI, which has been described as the largest and first digital partnership of its type in Australia.
Although full details of the digital projects have not been released, The Australian reports the content will appear on duo’s website, to be republished on their Facebook, Twitter and YouTube pages.
AAMI stepped in to sponsor the Hamish & Andy radio show after it was shortened to one episode a week. The stars explained on air AAMI was sponsoring the show by keeping the podcast of the radio show free.
Hamish Blake and Andy Lee have an enviable online presence, with nearly 1.3 million Facebook fans, more than 85,000 Twitter followers and more than 650,000 subscribers to their weekly podcasts
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