In a breakthrough development, Aussie mothers can now take out insurance for the unpaid housework they perform. Insurer Million Dollar Woman is offering Australia’s mums, who are injured or fall ill, up to $900 a week in order to pay someone to do their cleaning, cooking, laundry, shopping and child care.
Million Dollar Woman Chief Executive Lynette Argent commented, “This has taken 100 years but the housework that Australian mums perform every day is finally being recognised and valued. This unpaid work is crucial to the Australian economy as it has traditionally allowed the primary breadwinner to dedicate themselves to their paid job. We will insure housework for as little as $2.50 a day (based on a 35-year-old non-smoker). This has never been offered in Australia like this before.”
Newspoll research reveals that of the 8.6 million Australian women aged 18 and over, approximately 1.2 million were injured so badly in the past six months they were unable to clean their own house. Other common household duties they were unable to perform include shopping for groceries (970,000), laundry (800,000), cooking (770,000) and caring for their children (250,000).
Argent said, “For more than a century products have been offered that cater for the main income earner of a household, typically men, if they get sick or injured. We will pay women up to $900 a week if customers are hurt or ill, which could be spent on a cleaner, cook, nanny or to pay someone to do their grocery shopping while they rest and recover. Ultimately the choice is theirs.”
“Million Dollar Woman is a new brand that helps mothers, daughters, wives, sisters, and girlfriends embrace financial security and independence.”
The Newspoll survey was commissioned by Suncorp Life & Superannuation Limited, the issuer of the product Million Dollar Woman Living Insurance.
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