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Budget Direct Reposition with New Logo & Character

  • by The Quotesonline Team

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Car insurer Budget Direct has reposition its self with a new logo, new characters and a new slogan “Simply Smarter Insurance”. Director Marketing and digital at Budget Direct  Jonathan Kerr “We’ve shifted Budget Direct’s positioning cheap price to price plus”.

The new characters Zeek & Zia replace Micheal and Michelle.

Budget Direct are part of A&G Insurance Services is part of the international Budget Insurance group.

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