Risk management firm Aon Australia breaks new ground by partnering with risk assessment firm, SR7, to provide clients with social media intelligence, insight, analysis and risk assessment.
Through its annual benchmarking research, Aon Australia has identified Australian organisations are more concerned than ever about the risk of damage to brand image and corporate reputation.
In the past twelve months, there has been an increase in the volume of damaging material emanating from social media and then rapidly migrating to traditional media, with significant financial consequences for the reputation of brands.
Jason Disborough, Chief Commercial Officer of Aon Australia, said “Our partnership with SR7 will provide our clients with a holistic service allowing them to identify, assess and manage the threats of online reputation damage as well as build on opportunities as they arise.” Sourced and edited from Aon news release.
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