Allianz SE has announced that it will sponsor Formula One™ for another (the eleventh) year, viewing motor racing as the strongest platform on which to highlight the importance of risk management and road safety. The insurance giant will shift focus towards safety issues with the unprecedented branding of the Formula One™ Safety Car by Allianz.
In future, Allianz says “the topics of risk management and road safety will become discernibly interlinked with Allianz on Formula One™ race tracks worldwide through the unprecedented branding of the Safety Car and the Medical Car.”
The Formula One™ Safety Car and the Medical Car feature prominently at every Grand Prix and will be Allianz branded, providing a new visible element to reinforce existing road safety initiatives.
About the Formula One™ Safety Car and Medical Car: Used since 1973, the Formula One™ Safety Car was introduced into the official rules in 1993. The Safety Car is dispatched to the race track by FIA officials in a caution period, for example during a hazardous situation caused by an accident or an obstruction on the track. The Safety Car driver enters the field in front of the current leader and holds a certain speed, deemed safe by officials, until the race can resume. The Formula One™ Medical Car is often sent on to the track at the same time as the Safety Car, whenever an accident occurs. Its role on the track is equally important, as a speedy medical response can be vital when treating motor racing injuries.
Bernd Maylaender has been the official Formula One™ Safety Car driver since 2000, incidentally the same year that Allianz first became involved in Formula One™ sponsoring.
Allianz & Formula One™: Allianz first entered into Formula One™ sponsoring in 2000 by partnering with BMW Williams F1, in a bid to position the Allianz brand on a global platform. This engagement is still linking Formula One™ related topics with Allianz core lines of business, now in its 11th successful year. In 2002, trackside advertising was initiated to drive brand awareness worldwide, primarily targeting Europe and Asia. In 2007, Allianz became an Official Global Partner of Formula One™ with an increased focus on safety. This focus is now being intensified in the renewed Formula One™ sponsorship agreement, complete with the Allianz Safety Car and Medical Car branding.
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